02 · Evaluate
Evaluate
How do they compare options without talking to sales yet?
Revenue
Application engineer
What Application engineer feels is stuck, and who still owns it.
Scenes they enter
B2B complex sale
03 · Decide
Decide
What helps the buying group say yes with a straight face?
06 · Expand
Expand
When is it honest to offer more — and through which surface?
Scenes they enter
SME service customer
03 · Book
Book
How frictionless is the yes — quote, slot, or kickoff?
Scenes they enter
SaaS product journey
Scenes they enter
Agency–client engagement
02 · Propose
Propose
Can you challenge the brief and still look like a partner?
05 · Measure
Measure
What evidence do you bring that this moved a business number?
Scenes they enter
Partner & channel revenue
03 · Align
Align
Where is the overlap, and who already has the warm path?
04 · Sell
Sell
How does a partner register, quote, and show up prepared?
05 · Protect margin
Protect margin
What stops a discount, rebate, or conflict from eating the deal?
What they owe the next person
Handoffs.
SellerHands over
proof packThe thing that must arrive
Application engineerMust be able to use it
Failure: The pack is a slide dump the engineer cannot run in the room.
SellerHands over
deckThe thing that must arrive
Application engineerMust be able to use it
Failure: The deck is a tour the buyer cannot follow.
One way this gets unstuck
Pain first.
No lived pain written for this chair yet.