Revenue

Legal

What Legal feels is stuck, and who still owns it.

Scenes they enter

B2B complex sale

03 · Decide

Decide

What helps the buying group say yes with a straight face?

Seller Application engineer Prospect Sales ops Tender manager Legal

Scenes they enter

SME service customer

03 · Book

Book

How frictionless is the yes — quote, slot, or kickoff?

Seller Application engineer Prospect Sales ops Legal

Scenes they enter

SaaS product journey

04 · Subscribe

What removes doubt at the paywall or upgrade?

Marketer Support Seller Visitor Application engineer Prospect Sales ops Legal

Scenes they enter

Agency–client engagement

02 · Propose

Propose

Can you challenge the brief and still look like a partner?

Marketer SDR Prospect Seller Application engineer Sales ops Tender manager Legal

Scenes they enter

Ecommerce & retail digital

03 · Buy

Buy

What still kills conversion after they meant to purchase?

Marketer Seller Prospect SDR Sales ops Legal

Scenes they enter

Partner & channel revenue

05 · Protect margin

Protect margin

What stops a discount, rebate, or conflict from eating the deal?

Seller Application engineer Sales ops Legal Partner manager Distributor

What they owe the next person

Handoffs.

Tender managerHands over

security packThe thing that must arrive

LegalMust be able to use it

Failure: The tender manager cannot find the proof legal already wrote.

SellerHands over

paperThe thing that must arrive

LegalMust be able to use it

Failure: Nobody owns the next step after the verbal yes.

One way this gets unstuck

Pain first.

No lived pain written for this chair yet.