01 · Recruit
Recruit
Who should be in the programme — and why would they join?
Channel
Partner manager
What Partner manager feels is stuck, and who still owns it.
Scenes they enter
Partner & channel revenue
02 · Activate
Activate
What gets a partner deal-ready before they embarrass both sides?
03 · Align
Align
Where is the overlap, and who already has the warm path?
- Pain
- two partners sell the same account blind
- Job
- See who already has a relationship, then walk in with a specific reason instead of a cold pitch to the same buying group.
- Unstuck by
- The high-value touchpoint: who already has a relationship, before anyone books a cold meeting into the same account.
- Still owns
- Partner manager
- Way
- Crossbeam
04 · Sell
Sell
How does a partner register, quote, and show up prepared?
05 · Protect margin
Protect margin
What stops a discount, rebate, or conflict from eating the deal?
06 · Grow
Grow
Who sourced or influenced the revenue — and who is dormant?
What they owe the next person
Handoffs.
One way this gets unstuck
Pain first.
- Pain
- two partners sell the same account blind
- Job
- See who already has a relationship, then walk in with a specific reason instead of a cold pitch to the same buying group.
- Unstuck by
- The high-value touchpoint: who already has a relationship, before anyone books a cold meeting into the same account.
- Still owns
- Partner manager
- Way
- Crossbeam