Revenue

SDR

What SDR feels is stuck, and who still owns it.

Scenes they enter

B2B complex sale

01 · Discover

Discover

How do they first hear that a problem like theirs has a name?

Marketer Creative Visitor Media ops Sales ops Seller SDR Prospect

02 · Evaluate

Evaluate

How do they compare options without talking to sales yet?

Marketer Creative Visitor Support Seller Application engineer Prospect SDR Sales ops

Scenes they enter

SME service customer

02 · Enquire

Enquire

Can they get a straight answer without waiting for office hours?

Marketer Seller Prospect Support Visitor SDR

Scenes they enter

SaaS product journey

01 · Aware

Aware

How do they learn the category and your name in the same week?

Marketer Visitor Creative Media ops Sales ops Seller SDR Prospect

02 · Try

Try

What happens in the first session — and who helps if they stall?

Marketer Creative Visitor Support Seller Application engineer Prospect SDR Success Customer

Scenes they enter

Agency–client engagement

01 · Brief

Brief

How does the real problem show up before the RFP language?

Marketer Creative Support Seller SDR Prospect

02 · Propose

Propose

Can you challenge the brief and still look like a partner?

Marketer SDR Prospect Seller Application engineer Sales ops Tender manager Legal

03 · Kickoff

Kickoff

How do you lock outcomes, not just a scope PDF?

Marketer SDR Prospect Success Support Customer Sales ops Seller

Scenes they enter

Ecommerce & retail digital

03 · Buy

Buy

What still kills conversion after they meant to purchase?

Marketer Seller Prospect SDR Sales ops Legal

Scenes they enter

Partner & channel revenue

01 · Recruit

Recruit

Who should be in the programme — and why would they join?

Marketer Content writer Support Seller SDR Partner manager Distributor

What they owe the next person

Handoffs.

MarketerHands over

form fillThe thing that must arrive

SDRMust be able to use it

Failure: The form dies in an inbox.

SDRHands over

notesThe thing that must arrive

SellerMust be able to use it

Failure: The call notes are forgotten before the next meeting.

One way this gets unstuck

Pain first.

No lived pain written for this chair yet.