In the market

Visitor

What Visitor feels is stuck, and who still owns it.

Scenes they enter

B2B complex sale

01 · Discover

Discover

How do they first hear that a problem like theirs has a name?

Marketer Creative Visitor Media ops Sales ops Seller SDR Prospect

Pain: visitor leaves unanswered
Job: Help a visitor understand the offer, trust the brand, and choose a next step without hunting.
Unstuck by: A generated or static page still needs a governed conversation: accurate answers, brand voice, qualification and handoff. Not the site generator.
Still owns: Marketer
Way: HEA-WorldFounding partner

02 · Evaluate

Evaluate

How do they compare options without talking to sales yet?

Marketer Creative Visitor Support Seller Application engineer Prospect SDR Sales ops

Pain: visitor leaves unanswered
Job: Help a visitor understand the offer, trust the brand, and choose a next step without hunting.
Unstuck by: A generated or static page still needs a governed conversation: accurate answers, brand voice, qualification and handoff. Not the site generator.
Still owns: Marketer
Way: HEA-WorldFounding partner

Pain: form dies in an inbox
Job: Make it easy to raise a hand, collect enough context, and route the request to the right person.
Unstuck by: Qualification and contact capture can happen in conversation, then route to the team.
Still owns: SDR
Way: HEA-WorldFounding partner

Pain: form dies in an inbox
Job: Make it easy to raise a hand, collect enough context, and route the request to the right person.
Unstuck by: Higher completion when the ask is one question at a time and the routing is clear.
Still owns: SDR
Way: Typeform

07 · Advocate

Advocate

Where can a happy customer say something true in public?

Marketer Visitor Success Customer Seller

Scenes they enter

SME service customer

01 · Notice

Notice

How do they find you when they finally have the problem?

Marketer Creative Visitor Media ops

Pain: visitor leaves unanswered
Job: Help a visitor understand the offer, trust the brand, and choose a next step without hunting.
Unstuck by: A generated or static page still needs a governed conversation: accurate answers, brand voice, qualification and handoff. Not the site generator.
Still owns: Marketer
Way: HEA-WorldFounding partner

02 · Enquire

Enquire

Can they get a straight answer without waiting for office hours?

Marketer Seller Prospect Support Visitor SDR

Pain: form dies in an inbox
Job: Make it easy to raise a hand, collect enough context, and route the request to the right person.
Unstuck by: Qualification and contact capture can happen in conversation, then route to the team.
Still owns: SDR
Way: HEA-WorldFounding partner

Pain: form dies in an inbox
Job: Make it easy to raise a hand, collect enough context, and route the request to the right person.
Unstuck by: Higher completion when the ask is one question at a time and the routing is clear.
Still owns: SDR
Way: Typeform

06 · Repeat

Repeat

What makes coming back easier than finding someone new?

Marketer Seller Prospect Support Visitor Success Customer

Scenes they enter

SaaS product journey

01 · Aware

Aware

How do they learn the category and your name in the same week?

Marketer Visitor Creative Media ops Sales ops Seller SDR Prospect

02 · Try

Try

What happens in the first session — and who helps if they stall?

Marketer Creative Visitor Support Seller Application engineer Prospect SDR Success Customer

Pain: visitor leaves unanswered
Job: Help a visitor understand the offer, trust the brand, and choose a next step without hunting.
Unstuck by: A generated or static page still needs a governed conversation: accurate answers, brand voice, qualification and handoff. Not the site generator.
Still owns: Marketer
Way: HEA-WorldFounding partner

Pain: form dies in an inbox
Job: Make it easy to raise a hand, collect enough context, and route the request to the right person.
Unstuck by: Qualification and contact capture can happen in conversation, then route to the team.
Still owns: SDR
Way: HEA-WorldFounding partner

Pain: form dies in an inbox
Job: Make it easy to raise a hand, collect enough context, and route the request to the right person.
Unstuck by: Higher completion when the ask is one question at a time and the routing is clear.
Still owns: SDR
Way: Typeform

04 · Subscribe

What removes doubt at the paywall or upgrade?

Marketer Support Seller Visitor Application engineer Prospect Sales ops Legal

Scenes they enter

Ecommerce & retail digital

01 · Browse

Browse

How do they find the product among a thousand lookalikes?

Marketer Creative Visitor Media ops Sales ops Seller

Pain: visitor leaves unanswered
Job: Help a visitor understand the offer, trust the brand, and choose a next step without hunting.
Unstuck by: A generated or static page still needs a governed conversation: accurate answers, brand voice, qualification and handoff. Not the site generator.
Still owns: Marketer
Way: HEA-WorldFounding partner

Pain: shopper does not trust the picture
Job: Get SKU-accurate catalogue images at volume, with brand control and a human check before a shopper trusts the picture.
Unstuck by: First look for turning packshots into consistent PDP and marketplace stills with a brand kit and batch workflow.
Still owns: Creative
Way: Photoroom

02 · Consider

Consider

What answers the size, fit, or ‘is this for me’ question?

Marketer Creative Visitor Support Seller Prospect

Pain: visitor leaves unanswered
Job: Help a visitor understand the offer, trust the brand, and choose a next step without hunting.
Unstuck by: A generated or static page still needs a governed conversation: accurate answers, brand voice, qualification and handoff. Not the site generator.
Still owns: Marketer
Way: HEA-WorldFounding partner

06 · Reorder

Reorder

What makes the second order easier than the first?

Marketer Seller Prospect Support Visitor Success Customer

What they owe the next person

Handoffs.

No leaky handoff written for this chair yet.

One way this gets unstuck

Pain first.

Pain: visitor leaves unanswered
Job: Help a visitor understand the offer, trust the brand, and choose a next step without hunting.
Unstuck by: A generated or static page still needs a governed conversation: accurate answers, brand voice, qualification and handoff. Not the site generator.
Still owns: Marketer
Way: HEA-WorldFounding partner

Pain: form dies in an inbox
Job: Make it easy to raise a hand, collect enough context, and route the request to the right person.
Unstuck by: Qualification and contact capture can happen in conversation, then route to the team.
Still owns: SDR
Way: HEA-WorldFounding partner

Pain: form dies in an inbox
Job: Make it easy to raise a hand, collect enough context, and route the request to the right person.
Unstuck by: Higher completion when the ask is one question at a time and the routing is clear.
Still owns: SDR
Way: Typeform

Pain: shopper does not trust the picture
Job: Get SKU-accurate catalogue images at volume, with brand control and a human check before a shopper trusts the picture.
Unstuck by: First look for turning packshots into consistent PDP and marketplace stills with a brand kit and batch workflow.
Still owns: Creative
Way: Photoroom