01 · Browse
Browse
How do they find the product among a thousand lookalikes?
A play · one sale type
Ecommerce & retail digital
A shopper finds a product, compares, pays, waits for delivery, and decides whether you are a store or a one-off.
Who is on stage
Swipe the scenes.
Discover, buy, receive, come back.
02 · Consider
Consider
What answers the size, fit, or ‘is this for me’ question?
03 · Buy
Buy
What still kills conversion after they meant to purchase?
04 · Receive
Receive
Does delivery and unboxing match the ad they clicked?
05 · Care
Care
Returns, defects, ‘where is my order’ — who answers at 21:00?
06 · Reorder
Reorder
What makes the second order easier than the first?
Leaky handoffs
What they owe the next person.
Content writerHands over
articleThe thing that must arrive
SellerMust be able to use it
Failure: The seller cannot find the proof when the buyer asks.
MarketerHands over
form fillThe thing that must arrive
SDRMust be able to use it
Failure: The form dies in an inbox.
SellerHands over
paperThe thing that must arrive
LegalMust be able to use it
Failure: Nobody owns the next step after the verbal yes.
SuccessHands over
handoverThe thing that must arrive
SupportMust be able to use it
Failure: Tickets pile up and nobody takes over.
MarketerHands over
briefThe thing that must arrive
Media opsMust be able to use it
Failure: Spend runs without a brake.
CreativeHands over
packshotThe thing that must arrive
MarketerMust be able to use it
Failure: The shopper does not trust the picture.
01 · Browse · relief
What is stuck in this scene.
- Pain
- visitor leaves unanswered
- Job
- Help a visitor understand the offer, trust the brand, and choose a next step without hunting.
- Unstuck by
- A generated or static page still needs a governed conversation: accurate answers, brand voice, qualification and handoff. Not the site generator.
- Still owns
- Marketer
- Way
- HEA-WorldFounding partner
- Pain
- blank page
- Job
- Be findable for a real job-to-be-done, then move the reader toward a useful next action.
- Unstuck by
- Good for drafts that need a distinct voice and fewer generic claims.
- Still owns
- Content writer
- Way
- Claude
- Pain
- spend without a brake
- Job
- Decide what to launch, bid, pause, pace or reallocate today — with guardrails, not unsupervised spend.
- Unstuck by
- Build, pace and optimise Meta campaigns when that is the actual media mix — not a cross-channel trading desk.
- Still owns
- Media ops
- Way
- Madgicx
- Pain
- shopper does not trust the picture
- Job
- Get SKU-accurate catalogue images at volume, with brand control and a human check before a shopper trusts the picture.
- Unstuck by
- First look for turning packshots into consistent PDP and marketplace stills with a brand kit and batch workflow.
- Still owns
- Creative
- Way
- Photoroom
02 · Consider · relief
What is stuck in this scene.
- Pain
- visitor leaves unanswered
- Job
- Help a visitor understand the offer, trust the brand, and choose a next step without hunting.
- Unstuck by
- A generated or static page still needs a governed conversation: accurate answers, brand voice, qualification and handoff. Not the site generator.
- Still owns
- Marketer
- Way
- HEA-WorldFounding partner
03 · Buy · relief
What is stuck in this scene.
- Pain
- form dies in an inbox
- Job
- Make it easy to raise a hand, collect enough context, and route the request to the right person.
- Unstuck by
- Qualification and contact capture can happen in conversation, then route to the team.
- Still owns
- SDR
- Way
- HEA-WorldFounding partner
- Pain
- form dies in an inbox
- Job
- Make it easy to raise a hand, collect enough context, and route the request to the right person.
- Unstuck by
- Higher completion when the ask is one question at a time and the routing is clear.
- Still owns
- SDR
- Way
- Typeform
04 · Receive · relief
What is stuck in this scene.
- Pain
- ticket pile, no takeover
- Job
- Resolve quickly, escalate cleanly, and keep answers consistent with policy and product truth. HEA-World is not a contact-centre replacement.
- Unstuck by
- Best when support resolution, inbox workflow, and escalation are the primary job.
- Still owns
- Support
- Way
- Intercom Fin
05 · Care · relief
What is stuck in this scene.
- Pain
- ticket pile, no takeover
- Job
- Resolve quickly, escalate cleanly, and keep answers consistent with policy and product truth. HEA-World is not a contact-centre replacement.
- Unstuck by
- Best when support resolution, inbox workflow, and escalation are the primary job.
- Still owns
- Support
- Way
- Intercom Fin