Demand

Creative

What Creative feels is stuck, and who still owns it.

Scenes they enter

B2B complex sale

01 · Discover

Discover

How do they first hear that a problem like theirs has a name?

Marketer Creative Visitor Media ops Sales ops Seller SDR Prospect

02 · Evaluate

Evaluate

How do they compare options without talking to sales yet?

Marketer Creative Visitor Support Seller Application engineer Prospect SDR Sales ops

Scenes they enter

SME service customer

01 · Notice

Notice

How do they find you when they finally have the problem?

Marketer Creative Visitor Media ops

Scenes they enter

SaaS product journey

01 · Aware

Aware

How do they learn the category and your name in the same week?

Marketer Visitor Creative Media ops Sales ops Seller SDR Prospect

02 · Try

Try

What happens in the first session — and who helps if they stall?

Marketer Creative Visitor Support Seller Application engineer Prospect SDR Success Customer

Scenes they enter

Agency–client engagement

01 · Brief

Brief

How does the real problem show up before the RFP language?

Marketer Creative Support Seller SDR Prospect

04 · Deliver

Deliver

Where does work get reviewed so nobody is surprised?

Marketer Creative Media ops Success Support Customer Seller Prospect Sales ops

Scenes they enter

Ecommerce & retail digital

01 · Browse

Browse

How do they find the product among a thousand lookalikes?

Marketer Creative Visitor Media ops Sales ops Seller

02 · Consider

Consider

What answers the size, fit, or ‘is this for me’ question?

Marketer Creative Visitor Support Seller Prospect

What they owe the next person

Handoffs.

CreativeHands over

packshotThe thing that must arrive

MarketerMust be able to use it

Failure: The shopper does not trust the picture.

One way this gets unstuck

Pain first.

No lived pain written for this chair yet.