01 · Brief
Brief
How does the real problem show up before the RFP language?
A play · one sale type
Agency–client engagement
A client has a growth problem, shops for a partner, runs a programme, and decides whether the relationship compounds.
Who is on stage
Swipe the scenes.
How an agency is hired, briefed, and retained.
02 · Propose
Propose
Can you challenge the brief and still look like a partner?
03 · Kickoff
Kickoff
How do you lock outcomes, not just a scope PDF?
04 · Deliver
Deliver
Where does work get reviewed so nobody is surprised?
05 · Measure
Measure
What evidence do you bring that this moved a business number?
06 · Retain
Retain
Why would they brief you again without a pitch?
Leaky handoffs
What they owe the next person.
Content writerHands over
articleThe thing that must arrive
SellerMust be able to use it
Failure: The seller cannot find the proof when the buyer asks.
MarketerHands over
form fillThe thing that must arrive
SDRMust be able to use it
Failure: The form dies in an inbox.
SDRHands over
notesThe thing that must arrive
SellerMust be able to use it
Failure: The call notes are forgotten before the next meeting.
SellerHands over
draft answersThe thing that must arrive
Tender managerMust be able to use it
Failure: The RFP is still blank when procurement’s clock starts.
Tender managerHands over
security packThe thing that must arrive
LegalMust be able to use it
Failure: The tender manager cannot find the proof legal already wrote.
SellerHands over
deckThe thing that must arrive
Application engineerMust be able to use it
Failure: The deck is a tour the buyer cannot follow.
SuccessHands over
handoverThe thing that must arrive
SupportMust be able to use it
Failure: Tickets pile up and nobody takes over.
MarketerHands over
briefThe thing that must arrive
Media opsMust be able to use it
Failure: Spend runs without a brake.
CreativeHands over
packshotThe thing that must arrive
MarketerMust be able to use it
Failure: The shopper does not trust the picture.
SellerHands over
quoteThe thing that must arrive
Sales opsMust be able to use it
Failure: The number came from memory, not the current price list.
01 · Brief · relief
What is stuck in this scene.
- Pain
- visitor leaves unanswered
- Job
- Help a visitor understand the offer, trust the brand, and choose a next step without hunting.
- Unstuck by
- A generated or static page still needs a governed conversation: accurate answers, brand voice, qualification and handoff. Not the site generator.
- Still owns
- Marketer
- Way
- HEA-WorldFounding partner
- Pain
- blank page
- Job
- Be findable for a real job-to-be-done, then move the reader toward a useful next action.
- Unstuck by
- Good for drafts that need a distinct voice and fewer generic claims.
- Still owns
- Content writer
- Way
- Claude
02 · Propose · relief
What is stuck in this scene.
- Pain
- form dies in an inbox
- Job
- Make it easy to raise a hand, collect enough context, and route the request to the right person.
- Unstuck by
- Qualification and contact capture can happen in conversation, then route to the team.
- Still owns
- SDR
- Way
- HEA-WorldFounding partner
- Pain
- forgotten call notes
- Job
- Listen well, capture what was said, and follow up with a proposal that reflects the real need.
- Unstuck by
- Captures discovery so the proposal can quote the customer, not the salesperson’s memory.
- Still owns
- Seller
- Way
- Fireflies
- Pain
- form dies in an inbox
- Job
- Make it easy to raise a hand, collect enough context, and route the request to the right person.
- Unstuck by
- Higher completion when the ask is one question at a time and the routing is clear.
- Still owns
- SDR
- Way
- Typeform
- Pain
- quote from memory
- Job
- Turn discovery into a clear recommendation, scope, and price the buyer can share — and see whether they opened it.
- Unstuck by
- The artefact is one tailored commercial story the buying group can click through, not a questionnaire pack.
- Still owns
- Seller
- Way
- Qwilr
- Pain
- deck the buyer cannot follow
- Job
- Get from a brief to a shareable story fast, then pair it with an approved content library so the room does not invent claims.
- Unstuck by
- First pick when the job is ‘get a story on slides today’, not a brand-system rebuild.
- Still owns
- Seller
- Way
- Gamma
03 · Kickoff · relief
What is stuck in this scene.
- Pain
- form dies in an inbox
- Job
- Make it easy to raise a hand, collect enough context, and route the request to the right person.
- Unstuck by
- Qualification and contact capture can happen in conversation, then route to the team.
- Still owns
- SDR
- Way
- HEA-WorldFounding partner
- Pain
- form dies in an inbox
- Job
- Make it easy to raise a hand, collect enough context, and route the request to the right person.
- Unstuck by
- Higher completion when the ask is one question at a time and the routing is clear.
- Still owns
- SDR
- Way
- Typeform
04 · Deliver · relief
What is stuck in this scene.
- Pain
- spend without a brake
- Job
- Decide what to launch, bid, pause, pace or reallocate today — with guardrails, not unsupervised spend.
- Unstuck by
- Build, pace and optimise Meta campaigns when that is the actual media mix — not a cross-channel trading desk.
- Still owns
- Media ops
- Way
- Madgicx
- Pain
- shopper does not trust the picture
- Job
- Get SKU-accurate catalogue images at volume, with brand control and a human check before a shopper trusts the picture.
- Unstuck by
- First look for turning packshots into consistent PDP and marketplace stills with a brand kit and batch workflow.
- Still owns
- Creative
- Way
- Photoroom
05 · Measure · relief
What is stuck in this scene.
- Pain
- forgotten call notes
- Job
- Listen well, capture what was said, and follow up with a proposal that reflects the real need.
- Unstuck by
- Captures discovery so the proposal can quote the customer, not the salesperson’s memory.
- Still owns
- Seller
- Way
- Fireflies