Demand

Media ops

What Media ops feels is stuck, and who still owns it.

Scenes they enter

B2B complex sale

01 · Discover

Discover

How do they first hear that a problem like theirs has a name?

Marketer Creative Visitor Media ops Sales ops Seller SDR Prospect

Pain: spend without a brake
Job: Decide what to launch, bid, pause, pace or reallocate today — with guardrails, not unsupervised spend.
Unstuck by: Build, pace and optimise Meta campaigns when that is the actual media mix — not a cross-channel trading desk.
Still owns: Media ops
Way: Madgicx

Scenes they enter

SME service customer

01 · Notice

Notice

How do they find you when they finally have the problem?

Marketer Creative Visitor Media ops

Pain: spend without a brake
Job: Decide what to launch, bid, pause, pace or reallocate today — with guardrails, not unsupervised spend.
Unstuck by: Build, pace and optimise Meta campaigns when that is the actual media mix — not a cross-channel trading desk.
Still owns: Media ops
Way: Madgicx

Scenes they enter

SaaS product journey

01 · Aware

Aware

How do they learn the category and your name in the same week?

Marketer Visitor Creative Media ops Sales ops Seller SDR Prospect

Pain: spend without a brake
Job: Decide what to launch, bid, pause, pace or reallocate today — with guardrails, not unsupervised spend.
Unstuck by: Build, pace and optimise Meta campaigns when that is the actual media mix — not a cross-channel trading desk.
Still owns: Media ops
Way: Madgicx

Scenes they enter

Agency–client engagement

04 · Deliver

Deliver

Where does work get reviewed so nobody is surprised?

Marketer Creative Media ops Success Support Customer Seller Prospect Sales ops

Pain: spend without a brake
Job: Decide what to launch, bid, pause, pace or reallocate today — with guardrails, not unsupervised spend.
Unstuck by: Build, pace and optimise Meta campaigns when that is the actual media mix — not a cross-channel trading desk.
Still owns: Media ops
Way: Madgicx

05 · Measure

Measure

What evidence do you bring that this moved a business number?

Sales ops Marketer Media ops Seller Application engineer Prospect

Scenes they enter

Ecommerce & retail digital

01 · Browse

Browse

How do they find the product among a thousand lookalikes?

Marketer Creative Visitor Media ops Sales ops Seller

Pain: spend without a brake
Job: Decide what to launch, bid, pause, pace or reallocate today — with guardrails, not unsupervised spend.
Unstuck by: Build, pace and optimise Meta campaigns when that is the actual media mix — not a cross-channel trading desk.
Still owns: Media ops
Way: Madgicx

What they owe the next person

Handoffs.

MarketerHands over

briefThe thing that must arrive

Media opsMust be able to use it

Failure: Spend runs without a brake.

One way this gets unstuck

Pain first.

Pain: spend without a brake
Job: Decide what to launch, bid, pause, pace or reallocate today — with guardrails, not unsupervised spend.
Unstuck by: Build, pace and optimise Meta campaigns when that is the actual media mix — not a cross-channel trading desk.
Still owns: Media ops
Way: Madgicx