Demand

Content writer

What Content writer feels is stuck, and who still owns it.

Scenes they enter

Partner & channel revenue

01 · Recruit

Recruit

Who should be in the programme — and why would they join?

Marketer Content writer Support Seller SDR Partner manager Distributor

02 · Activate

Activate

What gets a partner deal-ready before they embarrass both sides?

Marketer Support Seller Partner manager Success Distributor Content writer Sales ops

What they owe the next person

Handoffs.

Content writerHands over

articleThe thing that must arrive

SellerMust be able to use it

Failure: The seller cannot find the proof when the buyer asks.

One way this gets unstuck

Pain first.

Pain: blank page
Job: Be findable for a real job-to-be-done, then move the reader toward a useful next action.
Unstuck by: Good for drafts that need a distinct voice and fewer generic claims.
Still owns: Content writer
Way: Claude