The job, then the way
Turn discovery into a clear recommendation, scope, and price the buyer can share — and see whether they opened it.
The product name stays last on the card.
- Pain
- quote from memory
- Job
- Turn discovery into a clear recommendation, scope, and price the buyer can share — and see whether they opened it.
- Unstuck by
- The artefact is one tailored commercial story the buying group can click through, not a questionnaire pack.
- Still owns
- Seller
- Way
- Qwilr