After the yes

Success

What Success feels is stuck, and who still owns it.

How it lands for this chair

The same list. Only what they feel.

Rows from the sale inventory where this chair is named. Not a second catalogue.

B2B complex sale

04 · Onboard · 2 items

Onboard

How do they reach first value before enthusiasm fades?

Seller-ops risk · 2

success inherits a deal they cannot run

Felt by Success

Dissatisfied

The first customer call is a discovery call.

Satisfied

The pack has the promise, the estate, and the first win.

Delighted

Kickoff is a continuation.

Avoid

A CRM row and a smile.

Mitigate

Seller and success open the same handover before the date.

Opportunity

Care cannot invent the deal.

Still owns: Seller, Success

A named way

No named way on this item yet.

the kickoff date slips while enthusiasm dies

Felt by Success

Dissatisfied

Weeks pass. They stop answering.

Satisfied

A date held as tightly as the signature date.

Delighted

Energy is still there when work starts.

Avoid

A flexible kickoff that means never.

Mitigate

Book kickoff before the ink, then keep it.

Opportunity

Time-to-first-value is a dated job.

Still owns: Success, Seller

A named way

No named way on this item yet.

07 · Advocate · 1 items

Advocate

Where can a happy customer say something true in public?

Seller-ops risk · 1

success nags for a logo while the account is still fragile

Felt by Success

Dissatisfied

The relationship cools because the only ask is publicity.

Satisfied

The ask waits on health and a real win.

Delighted

They offer the logo themselves.

Avoid

A quarterly hunt for case studies.

Mitigate

A simple ready-check: value felt, then ask.

Opportunity

Advocacy is a lagging sign of care.

Still owns: Success

A named way

No named way on this item yet.

SME service customer

04 · Deliver · 1 items

Deliver

Does the work match what the website promised?

Seller-ops risk · 1

the brief never left the inbox

Felt by Success

Dissatisfied

Work starts from memory.

Satisfied

The job card is complete before anyone travels.

Delighted

They do not have to repeat themselves on the doorstep.

Avoid

A calendar block with no notes.

Mitigate

No job card, no start.

Opportunity

Delivery quality is a briefing job.

Still owns: Seller

A named way

No named way on this item yet.

06 · Repeat · 2 items

Repeat

What makes coming back easier than finding someone new?

Seller-ops risk · 2

last year's notes are gone

Felt by Success

Dissatisfied

The return visit starts from zero.

Satisfied

The last job is still on the account.

Delighted

A new person can continue.

Avoid

Notes on a laptop that left.

Mitigate

The job record outlives the person.

Opportunity

The shop is the memory.

Still owns: Sales ops

A named way

No named way on this item yet.

nobody asks for the review while the work is still warm

Felt by Success

Dissatisfied

You ask three months later and they have forgotten.

Satisfied

The ask is the same week as handover.

Delighted

They write it because it is still true.

Avoid

A campaign of old jobs.

Mitigate

A ready-check: job done, then one ask.

Opportunity

Warm proof is an ops habit.

Still owns: Success, Marketer

A named way

No named way on this item yet.

SaaS product journey

02 · Try · 1 items

Try

What happens in the first session — and who helps if they stall?

Seller-ops risk · 1

the empty state has no owner

Felt by Success

Dissatisfied

New workspaces die in silence.

Satisfied

Someone owns what the first screen asks of them.

Delighted

Activation is a named job, not a hope.

Avoid

A pretty blank canvas.

Mitigate

A first-session owner and a dated check.

Opportunity

Empty is an ops risk, not a design mood.

Still owns: Application engineer, Success

A named way

No named way on this item yet.

03 · Activate · 2 items

Activate

What is first value, and how do you know they hit it?

Seller-ops risk · 2

activation is a login count

Felt by Success

Dissatisfied

The board sees green. Nobody got value.

Satisfied

You report the first job done, not the first session.

Delighted

Expansion talks use a real number.

Avoid

A dashboard of vanity.

Mitigate

One activation event you would defend in a QBR.

Opportunity

Progress is a job completed.

Still owns: Success, Sales ops

A named way

No named way on this item yet.

the kickoff date slips while the trial clock runs

Felt by Success

Dissatisfied

Time ends before first value.

Satisfied

A date held as tightly as billing.

Delighted

They convert because they already won.

Avoid

A flexible onboard that means never.

Mitigate

Book the first-value hour before the trial is idle.

Opportunity

The clock is an ops constraint.

Still owns: Success

A named way

No named way on this item yet.

05 · Use · 1 items

Use

How do they get unstuck without opening a ticket they will regret?

Seller-ops risk · 1

the QBR has no product proof

Felt by Success

Dissatisfied

The meeting is slides about a tool they barely use.

Satisfied

The room sees their own jobs completed.

Delighted

They argue for you with your numbers.

Avoid

A generic deck.

Mitigate

Pull the week’s real work into the room.

Opportunity

The QBR is a mirror, not a pitch.

Still owns: Success

A named way

No named way on this item yet.

06 · Renew & expand · 1 items

Renew & expand

Is expansion earned in the product, or only in a QBR?

Seller-ops risk · 1

success nags for a review while renew is still fragile

Felt by Success

Dissatisfied

The only ask is publicity during a tense yes.

Satisfied

The ask waits on a renew they already felt.

Delighted

They offer a sentence after they stay.

Avoid

A case-study hunt in notice period.

Mitigate

Health first, then the public ask.

Opportunity

Advocacy lags care.

Still owns: Success

A named way

No named way on this item yet.

Agency–client engagement

03 · Kickoff · 1 items

Kickoff

How do you lock outcomes, not just a scope PDF?

Seller-ops risk · 1

work is blocked on access nobody owned

Felt by Success

Dissatisfied

Week two is chasing logins.

Satisfied

Access is a dated list before kickoff ends.

Delighted

Making starts on time.

Avoid

Assuming the client will 'send it over'.

Mitigate

No access, no start date.

Opportunity

Access is an ops artefact.

Still owns: Success, Seller

A named way

No named way on this item yet.

05 · Measure · 1 items

Measure

What evidence do you bring that this moved a business number?

Seller-ops risk · 1

the pack arrives the morning of the meeting

Felt by Success

Dissatisfied

They cannot read it, so they attack it.

Satisfied

The pack is there with time to think.

Delighted

The room is about the work, not the surprise.

Avoid

A hero finish at midnight.

Mitigate

A freeze time the team actually keeps.

Opportunity

Respect is a send time.

Still owns: Success

A named way

No named way on this item yet.

06 · Retain · 1 items

Retain

Why would they brief you again without a pitch?

Seller-ops risk · 1

someone nags for a case study while the account is tired

Felt by Success

Dissatisfied

The only ask is publicity.

Satisfied

The ask waits on a year they would defend.

Delighted

They offer a sentence themselves.

Avoid

A quarterly hunt.

Mitigate

Health and a named win, then ask.

Opportunity

Advocacy lags care.

Still owns: Success

A named way

No named way on this item yet.

Ecommerce & retail digital

06 · Reorder · 1 items

Reorder

What makes the second order easier than the first?

Seller-ops risk · 1

nobody asks for the review while the unboxing is still warm

Felt by Success

Dissatisfied

You ask a month later and they have forgotten.

Satisfied

The ask is close to receive, after they are happy.

Delighted

They write it because it is still true.

Avoid

A campaign of old orders.

Mitigate

Ready-check: received, ok, then one ask.

Opportunity

Warm proof is an ops habit.

Still owns: Success

A named way

No named way on this item yet.